💰
Cashgram
Cashfree Payments
MY ROLE
Product Design
Interaction Design
MY TEAM
Lasya - Product Manager
Shirish - Engineer
TILEMLINE
March 2023 - April 2023
WHAT IS IT
Cashgram is a feature designed to improve the payout process by collecting recipient payment details, such as bank account information, to facilitate refund payments efficiently.
CONTEXT
To enhance the Cashgram experience, design efforts were focused on repurposing existing APIs and simplifying the payout flow. Collaborating with various teams, we identified an opportunity to use an internal verification API to streamline the process and reduce wait times for both merchants and customers.
🔴
Earlier - SMS links sent to initiate refunds
✅
New - Can directly send refund money to customer's UPI
The process of collecting refund was simplified for the merchants by breaking down it into simpler steps
OVERVIEW
01
Problem
30% of Cashgram links (SMS and messages sent to customers to fill in account details to get refunds) were not reverted, causing refund delays. Merchants had to send multiple reminders, increasing their workload. The challenge was to make payout links more efficient, ensuring faster payments and reducing the stress for merchants with fewer manual interventions.
Outcome
🎉 90% of cashgram links and cases of refunds were getting closed. The average lead time required in closing refunds reduced significantly to about 5 days from 33 days.
💰
Cashgram
Cashfree Payments
MY ROLE
Product Design
Interaction Design
MY TEAM
Lasya - Product Manager
Shirish - Engineer
TILEMLINE
March 2023 - April 2023
WHAT IS IT
Cashgram is a feature designed to improve the payout process by collecting recipient payment details, such as bank account information, to facilitate refund payments efficiently.
CONTEXT
To enhance the Cashgram experience, design efforts were focused on repurposing existing APIs and simplifying the payout flow. Collaborating with various teams, we identified an opportunity to use an internal verification API to streamline the process and reduce wait times for both merchants and customers.
🔴
Earlier - SMS links sent to initiate refunds
✅
New - Can directly send refund money to customer's UPI
The process of collecting refund was simplified for the merchants by breaking down it into simpler steps
OVERVIEW
01
Problem
30% of Cashgram links (SMS and messages sent to customers to fill in account details to get refunds) were not reverted, causing refund delays. Merchants had to send multiple reminders, increasing their workload. The challenge was to make payout links more efficient, ensuring faster payments and reducing the stress for merchants with fewer manual interventions.
Outcome
🎉 90% of cashgram links and cases of refunds were getting closed. The average lead time required in closing refunds reduced significantly to about 5 days from 33 days.
💰
Cashgram
Cashfree Payments
MY ROLE
Product Design
Interaction Design
MY TEAM
Lasya - Product Manager
Shirish - Engineer
TILEMLINE
March 2023 - April 2023
WHAT IS IT
Cashgram is a feature designed to improve the payout process by collecting recipient payment details, such as bank account information, to facilitate refund payments efficiently.
CONTEXT
To enhance the Cashgram experience, design efforts were focused on repurposing existing APIs and simplifying the payout flow. Collaborating with various teams, we identified an opportunity to use an internal verification API to streamline the process and reduce wait times for both merchants and customers.
🔴
Earlier - SMS links sent to initiate refunds
✅
New - Can directly send refund money to customer's UPI
The process of collecting refund was simplified for the merchants by breaking down it into simpler steps
OVERVIEW
01
Problem
30% of Cashgram links (SMS and messages sent to customers to fill in account details to get refunds) were not reverted, causing refund delays. Merchants had to send multiple reminders, increasing their workload. The challenge was to make payout links more efficient, ensuring faster payments and reducing the stress for merchants with fewer manual interventions.
Outcome
🎉 90% of cashgram links and cases of refunds were getting closed. The average lead time required in closing refunds reduced significantly to about 5 days from 33 days.
💰
Cashgram
Cashfree Payments
MY ROLE
Product Design
Interaction Design
MY TEAM
Lasya - Product Manager
Shirish - Engineer
TILEMLINE
March 2023 - April 2023
WHAT IS IT
Cashgram is a feature designed to improve the payout process by collecting recipient payment details, such as bank account information, to facilitate refund payments efficiently.
CONTEXT
To enhance the Cashgram experience, design efforts were focused on repurposing existing APIs and simplifying the payout flow. Collaborating with various teams, we identified an opportunity to use an internal verification API to streamline the process and reduce wait times for both merchants and customers.
🔴
Earlier - SMS links sent to initiate refunds
✅
New - Can directly send refund money to customer's UPI
The process of collecting refund was simplified for the merchants by breaking down it into simpler steps
OVERVIEW
01
Problem
30% of Cashgram links (SMS and messages sent to customers to fill in account details to get refunds) were not reverted, causing refund delays. Merchants had to send multiple reminders, increasing their workload. The challenge was to make payout links more efficient, ensuring faster payments and reducing the stress for merchants with fewer manual interventions.
Outcome
🎉 90% of cashgram links and cases of refunds were getting closed. The average lead time required in closing refunds reduced significantly to about 5 days from 33 days.
To view the full case study, please open the link on a desktop 🙂
To view the full case study, please open the link on a desktop 🙂
To view the full case study, please open the link on a desktop 🙂
FINAL INTERACTION
02
FINAL INTERACTION
02
FINAL OUTPUT
03
FINAL OUTPUT
03
Enhanced cashgram experience
The redesigned cashgram process yielded significant improvements: demonstrating the new design's success in making the payout process more efficient and user-friendly, benefiting both merchants and their customers.
84%
Overall Refund Payout Lead Time Decreased by 84%, to about 5 days from 33 days.
70%
The number of support tickets related to Cashgram issues was reduced.
40%
I improved the successful user test tasks rate of the.
🔮
Landing Page
Cashfree Payments